Privacy Policy

At JoAnn Fabrics (“JoAnn,” “we,” “us,” or “our”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, shop for JoAnn fabrics and craft supplies, or interact with our services.

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you voluntarily provide to us when you:

• Create an account – Name, email address, phone number, billing and shipping addresses
• Make a purchase – Payment information, order history, product preferences
• Subscribe to newsletters – Email address, crafting interests
• Join our rewards program – Personal details, purchase history, preferences
• Contact customer service – Name, email, phone number, inquiry details
• Participate in surveys or contests – Demographic information, feedback, opinions
• Attend JoAnn classes – Name, contact information, skill level, class preferences

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity:

• Device information – IP address, browser type, operating system, device identifiers
• Usage data – Pages viewed, time spent on pages, links clicked, search queries
• Location data – General geographic location based on IP address
• Cookies and tracking technologies – See Section 6 for detailed information

1.3 Information from Third Parties

We may receive information about you from:

• Social media platforms – If you connect your account or interact with our social media
• Analytics providers – Website traffic and usage patterns
• Advertising partners – Ad performance and audience insights
• Affiliate platforms – Purchase data when you buy through affiliate links (tag: joannsbrand-20)

2. How We Use Your Information

We use the collected information for various purposes, including:

2.1 To Provide and Improve Our Services

• Process and fulfill orders for JoAnn fabrics, yarn, and craft supplies
• Manage your JoAnn rewards account and apply discounts/coupons
• Provide customer support and respond to inquiries
• Send order confirmations, shipping updates, and delivery notifications
• Improve our website functionality and user experience
• Personalize content and product recommendations

2.2 For Marketing and Communications

• Send promotional emails about new JoAnn fabrics, sales, and special offers
• Inform you about free classes and workshops at JoAnn stores
• Share crafting tips, project ideas, and seasonal inspiration
• Notify you about rewards program benefits and exclusive deals
• Conduct surveys to improve our products and services

2.3 For Business Operations

• Analyze trends and customer preferences to optimize inventory
• Prevent fraud and enhance security
• Comply with legal obligations and enforce our terms
• Maintain accurate business records

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We share information with third-party service providers who perform services on our behalf:

• Payment processors – To process transactions securely
• Shipping carriers – To deliver your JoAnn fabric and craft supply orders
• Email service providers – To send newsletters and promotional communications
• Analytics providers – To understand website usage and improve performance
• Customer service platforms – To provide support and assistance

3.2 Business Transfers

If JoAnn is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and your choices regarding your information.

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

3.4 With Your Consent

We may share your information with third parties when you give us explicit consent to do so.

4. Affiliate Marketing and Third-Party Links

Our website may contain affiliate links to third-party websites, including Amazon.com, where JoAnn products may be available. When you make a purchase through our affiliate links (using tag: joannsbrand-20), we may receive a commission.

5. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

5.1 General Rights

• Access – Request a copy of the personal information we hold about you
• Correction – Request correction of inaccurate or incomplete information
• Deletion – Request deletion of your personal information
• Opt-out – Unsubscribe from marketing emails at any time
• Data portability – Request your data in a portable format

5.2 California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, and shared
• Right to delete personal information held by businesses
• Right to opt-out of the sale of personal information (we do not sell your data)
• Right to non-discrimination for exercising your CCPA rights

5.3 European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the right to object to processing and the right to lodge a complaint with a supervisory authority.

5.4 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

• Email: support@joannsbrand.com
• Mail: 474 Poco Mas Drive, Lewisville, TX

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website.

6.1 Types of Cookies We Use

• Essential cookies – Required for website functionality (e.g., shopping cart, account login)
• Performance cookies – Help us understand how visitors use our website
• Functional cookies – Remember your preferences and settings
• Advertising cookies – Deliver relevant ads and measure campaign effectiveness

6.2 Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality and your user experience. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block all cookies
• Delete cookies when you close your browser

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data (e.g., payment information)
• Secure socket layer (SSL) technology for data transmission
• Regular security assessments and updates
• Restricted access to personal information on a need-to-know basis
• Employee training on data protection and security

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider when determining retention periods include:

• The nature of the information collected
• The purposes for which it was collected
• Legal and regulatory requirements
• Whether you have an active account with us

9. Children’s Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@joannsbrand.com, and we will delete such information from our systems.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those of your country. By using our services, you consent to the transfer of your information to the United States and other countries where we operate.

11. Email Communications

When you subscribe to our newsletter or make a purchase, you may receive emails about:

• New arrivals of JoAnn fabrics, yarn, and craft supplies
• Exclusive sales, coupons, and promotional offers
• Free classes and workshops at JoAnn stores
• Crafting tips, tutorials, and project inspiration
• Rewards program updates and benefits

You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in any email or by contacting us at support@joannsbrand.com. Please note that even if you opt-out of marketing emails, we may still send you transactional emails related to your account or purchases.

12. JoAnn Rewards Program

If you join the JoAnn rewards program, we collect and use information about your purchases to:

• Track points and issue rewards certificates
• Provide personalized offers based on your shopping habits
• Send birthday rewards and exclusive member benefits
• Analyze purchasing trends to improve our product selection

Rewards program data is subject to this Privacy Policy and the rewards program terms and conditions.

13. Store Visits and In-Person Classes

When you visit JoAnn stores (860+ locations nationwide) or attend free classes:

• We may collect your contact information for class registration
• Store locations may use security cameras for safety purposes
• In-store purchases may be linked to your rewards account
• We may use your feedback to improve store experiences and class offerings

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on this page with a new “Last Updated” date
• Sending an email notification if you have an account with us
• Displaying a prominent notice on our website

Your continued use of our services after any changes constitutes acceptance of the updated Privacy Policy.

15. Third-Party Analytics

We use third-party analytics services to help us understand how users interact with our website. These services may collect information about your use of our website and other websites over time. We use this information to improve our website, products, and services.

16. Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want to be tracked. Our website does not currently respond to DNT signals because there is no industry standard for how to interpret them.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. Thank you for trusting JoAnn Fabrics with your personal information.